By Barb Kijanka
You’ve probably heard the taglines:
“Accuracy is your competitive edge.”
“50% of provider data is inaccurate.”
“Every inaccurate record is a missed appointment.”
These statements grab our attention — but most solutions offered fall short. Why? Because provider data isn’t like a phone book. It’s far more complex. To understand how provider data really works requires moving beyond surface-level fixes to a model that reflects real-world practice patterns.
The Myth of One-to-One Accuracy
In a phone directory, most listings have a single address and phone number. Only about 4% of Americans own a second home, meaning 96% of entries are straightforward. Providers, however, are different. Over 60% are associated with a group, with more than 1.4 million of the 2.7 million providers in the U.S. practice in multiple settings. Many have affiliations with several groups. Couple this with a host of acquisitions and mergers, and a single line address point gets blurred even more.
So when a consumer asks, “What’s the provider’s address and phone number?” — it’s not a simple question. The real question is:
- How does this provider practice in the community?
- What groups are they affiliated with?
- Where do they actually see patients?
Why Flat Data Models Fail
Most data-cleansing vendors treat providers as single entities, chasing individual addresses. This approach creates illogical results because it ignores relationships. Providers inherit addresses from their affiliated groups. If you don’t know the group’s address, you can’t make a logical connection. When a provider leaves a group, their inherited address should terminate — reducing inaccuracies and explaining why the provider is no longer there. Managing data from the bottom up leads to chaos. Managing from the top down — starting with group accuracy — creates consistency.
The Relationship Model: A Better Way
The first step to provider data accuracy requires aligning data to a relationship model. Consider these key themes:
- Groups have brick-and-mortar addresses and phone numbers.
- Providers inherit these details through affiliations.
- When affiliations change, addresses update logically.
This approach mirrors real-world practice patterns and prevents the endless chase for individual addresses.
Beyond Demographics: The Contract and Network Layer
Accuracy isn’t just about demographics. Providers are tied to group contracts and multiple network structures. Simply flagging an address as “wrong” without answering key questions creates risk for payers, networks, and patients. If a provider leaves a group, what happens?
- Are they still under the group’s contract?
- Do they have an individual contract?
- Did they exit a narrow network?
- What about patient continuity of care?
- Is network adequacy impacted?
Identifying and managing the connections to contracts and defining and analyzing the network criteria prevents out of network consequences.
The Real Work
True accuracy means understanding why a change in provider data occurred and what implications might result. Vendors that only say, “This address is wrong,” miss the bigger picture. The future of provider data management lies in relationship-driven models that connect demographics, affiliations, contracts, and networks.
The Technical Advantage
The right technical solution is essential for sustaining a strong relationship model. It should provide a clear structure that organizes groups and participants in a hierarchy, while enabling data inheritance where appropriate. Combined with structure, the technology must enforce criteria and rules that preserve the integrity of contracts and networks. The solution must have a complex sourcing model, not just web crawling capabilities. There are proven and authoritative sites all with weighted confidence complexity. Modern solutions go beyond reactive data management; they enable the continuous monitoring of changes within the practicing community. With the right AI and advanced sourcing capabilities, detecting data updates is no longer a challenge; the real focus should be managing the impact of those changes. By embedding complex algorithms and rules, the right technology can isolate the implications of any change, empowering informed decisions. Platforms like Sagility’ s Provider Forward™ are designed to deliver holistic data management, ensuring accuracy, integrity, and adaptability in the ever-changing data environment.
Bottom Line
Provider data accuracy is hard — but it is not impossible. Start with relationships, not addresses. Build a data model that reflects how providers practice in the community. Define and align contracts and network criteria. Invest in the right technology. Only then can you deliver the accuracy that truly matters.



